Print Advertising: ROP ADs

Press ready effective design.

When dealing with ROP it is so important to understand the burdens of the press that has to get it on paper on time. While the media buys pay the salaries, it is the guys in the press room that roll out the publication.

As a graphic artist, you just don't think about the client that needs a design done, you think about the the people that sweat out the production at the end.

And in the end when it's all printed well, and the client sees it published in the local paper, and his business grows... well that's the fun part isn't it?

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